Cardiff Brings The Volvo Ocean Race Back to the UK.
Some cities just ‘get’ the importance that hosting major events has on the economy, tourism and helping to win further bids, based on experience gained through the bidding process and the delivery of...
View ArticleChatham Marine Becomes Cowes Week Shoe Sponsor
Chatham Marine will replace Sperry Topsider as the Official Footwear Sponsor of Aberdeen Asset Management Cowes Week. Chatham Marine, with 4,738 Facebook fans to Sperry’s 311,774 also sponsors the...
View ArticleWant to Host An Extreme Sailing Series Event?
The most successful sporting events in the world are those that run year in and year out on the same weekend in the same place. Calendar consistency is still one of the most important building blocks...
View ArticleSanya Chosen Chinese Host of Volvo Ocean Race.
The pieces of the puzzle that is the route for the next edition of the Volvo Ocean Race are falling into place as the host cities make their announcements one after the other. Given the importance of...
View ArticleClipper Race Will Stopover in Cape Town
The Volvo Ocean Race may not be stopping in Cape Town during the next edition of the Volvo Ocean Race, but another round the world, crewed, one-design ocean race will be. The Clipper Round the World...
View ArticleRotary Aquaspeed Renew Clipper Sponsorship
The Rotary Aquaspeed brand was impressed with the returns that it received as a sponsor of the 2011/12 Clipper Round the World Yacht Race . As a result, Rotary Aquaspeed will renew its position as...
View ArticleMusto Steps Up to Title Sponsor of Vice Admirals Cup
We have an ongoing fascination with the sailing clothing sector. Unsurprisingly, clothing brands follow fashions in the sport, but some brands respond differently than others. There are entrenched...
View ArticleLoro Piana Sponsors Caribbean Superyacht Regatta & Rendezvous
A recent article looked at What Sponsors Want – the list included; compelling content (good for sailing), reliable fast wifi and, according to the piece, accessibility to a wide audience. Of course it...
View ArticleCTruk Sees Value in Fast Cat Sponsorship
Some sailors might dream of getting sponsored by a global brand like Hugo Boss or Emirates Airlines or Red Bull, but sometimes, looking closer to home can make more sense. We came across this story by...
View ArticleExtreme Sailing Series Announce Land Rover as Partner
On the eve of our first Free sponsorship webinar, The Extreme Sailing Series has announced a major new sponsorship deal with Land Rover. Mark Cameron, Land Rover’s Global Brand Experience Director,...
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